Integrity Support Services
Branding Services
INDUSTRY
CLIENT
YEAR
Challenge
The primary challenge was to create a brand identity that accurately reflected the compassionate and professional nature of Integrity Support Services. The brand needed to appeal to a diverse audience, including those with a learning difference, while effectively communicating the breadth of services offered. To differentiate Integrity Support Services from other support organisations, we highlighted its unique selling points, such as its personalised approach and strong community connections.
OVERVIEW
Integrity Support Services is a reliable, independent support organisation that assists individuals in need, focusing on mental health and well-being. Under the leadership of Megan Boothey, the organisation provides personalised support to improve clients' cognitive, emotional, and physical well-being; the branding project aimed to create a solid, unified brand identity that connects with clients and communicates the organisation's mission and values.
Integrity Support Services is a reliable, independent support organisation that assists individuals in need, focusing on mental health and well-being. Under the leadership of Megan Boothey, the organisation provides personalised support to improve clients' cognitive, emotional, and physical well-being; the branding project aimed to create a solid, unified brand identity that connects with clients and communicates the organisation's mission and values.
Solution
We developed an approachable and professional brand identity with a personal touch to address these challenges. The visual elements, including the logo, colour palette, and typography, were designed to be clear and accessible, ensuring the brand could effectively communicate with its target audience.
The messaging was straightforward and inclusive, emphasising Integrity Support Services' personalised, client-centred approach. We focused on highlighting Megan Boothey's expertise and dedication and the organisation's strong connections within the community to build trust and credibility with potential clients.
Our Approach was to support the professionalism & healing nature that Megan brings to her work.
It is important to understand the person behind the brand, It helps us emphasise the unique personality of the business
The colours chosen were a direct inclusion for the demographic that she wanted to support.
