Integrity Support Services is a reliable, independent support organisation that assists individuals in need, focusing on mental health and well-being. Under the leadership of Megan Boothey, the organisation provides personalised support to improve clients' cognitive, emotional, and physical well-being; the branding project aimed to create a solid, unified brand identity that connects with clients and communicates the organisation's mission and values.
The primary challenge was to create a brand identity that accurately reflected the compassionate and professional nature of Integrity Support Services. The brand needed to appeal to a diverse audience, including those with a learning difference, while effectively communicating the breadth of services offered. To differentiate Integrity Support Services from other support organisations, we highlighted its unique selling points, such as its personalised approach and strong community connections.
We developed an approachable and professional brand identity with a personal touch to address these challenges. The visual elements, including the logo, colour palette, and typography, were designed to be clear and accessible, ensuring the brand could effectively communicate with its target audience.
The messaging was crafted to be straightforward and inclusive, emphasising the personalised, client-centred approach of Integrity Support Services. We focused on highlighting the expertise and dedication of Megan Boothey, as well as the organisation's strong connections within the community, to build trust and credibility with potential clients.
