Ray and Gary, well-known owners of a thriving business in Wagga, have always been deeply connected to their local community. As we began the design process, it became clear that infusing their personal touch into the brand was essential. Our goal was to create a brand that not only stood out but also resonated deeply with the people of Wagga, making Ray and Gary's names synonymous with exceptional service and a solid commitment to their community.
Our research into the Wagga market revealed a highly competitive landscape with 48 hairdressers and barbers. Establishing a unique brand identity for Ray and Gary amidst this crowded field was a significant challenge.
We needed to find a way to differentiate their business effectively. The solution came in a bold, vibrant orange—a colour choice that set their brand apart and ensured it would be easily recognisable throughout the community.
We focused on creating a brand with the feel of a franchise, laying the groundwork for Ray and Gary's future growth and potential expansion into multiple locations. By emphasising scalability and a consistent visual identity, we helped them build a brand that could evolve while staying true to the values that have driven their success. This approach not only solidified their current position in the market but also prepared them for new opportunities.
Ray and Gary's journey is a testament to the power of strategic branding and a strong community connection. Through thoughtful design and deliberate choices, we've helped them shape a business that continues to thrive. At Gould Co., we remain dedicated to supporting their vision, ensuring their brand reflects the high-quality service and dedication they bring to the Wagga community.
