Transforming an idea into a brand requires deep collaboration and a strategic approach. At Gould Co, we leverage the psychology of symbolism to convey values and build trust—critical elements in the healthcare industry.
How do we instantly communicate that this business operates within the medical industry while inspiring trust and confidence?
The challenge was to convey their focus on wound care without using to graphic or unappealing imagery, a common practice among competitors that felt distasteful and disconnected from the solution.
Our solution was to use familiar and reassuring symbolism to evoke associations without explicit depictions. Drawing inspiration from the NSW Ambulance emblem, we created a logo that subtly signals the medical field while emphasising care and support.
Importantly, our design approach was tailored to resonate with the older population, reflecting the client’s commitment to serving this demographic with sensitivity and professionalism.
